Learn to understand what a content marketing strategy looks like, then you will be able to determine the measures of success.
Good for the person working over 50 employees company.
We will go over the key factors to content marketing success:
Documented content strategy and mission statement
Have someone accountable for content
Consistently publish quality content
Map content to consumer journey
Focus on Content Subscribers
Track Content Marketing ROI
Get excited to create amazing content by first learning these foundational elements.
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