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Advertiser’s Guide to People-Based Marketing – Free Guide Download

Free Guide - Advertiser's Guide to People-Based Marketing
Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.

In this People-Based Marketing Guide, You’ll learn:
An overview of people-based marketing as a strategic discipline.
How to bridge the gap between offline and online data to achieve superior targeting and scale.
The “must-have” capabilities when evaluating a people-based solution.
How a successful brand achieved a 6x lift in conversions through a people-based targeting approach.

More Detail :http://coursehall.tradepub.com/c/pubRD.mpl?sr=oc&_t=oc:&pc=w_sign03

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2018-12-16 01:26:36   👁 601 Views

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