Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.
Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.
In this People-Based Marketing Guide, You’ll learn:
An overview of people-based marketing as a strategic discipline.
How to bridge the gap between offline and online data to achieve superior targeting and scale.
The “must-have” capabilities when evaluating a people-based solution.
How a successful brand achieved a 6x lift in conversions through a people-based targeting approach.